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- Written by Brent A Duncan, PhD
![Describing a table in a document improves comprehension, guides the audience toward the conclusions you recommend, and improves document quality and accessibility. [Image: Copilot]](/images/Images/a_table_in_a_marketing_plan250.png "Describing a table in a document improves comprehension, guides the audience toward the conclusions you recommend, and improves document quality and accessibility. [Image: Copilot]")
Tables without descriptions are like pictures without captions. They confuse readers, obscure key insights, and diminish the document’s credibility, leaving data open to misinterpretation. Describing tables enhances comprehension, guides readers to intended conclusions, and improves document quality and accessibility. By providing context, clarifying complex data, reinforcing key points, demonstrating professionalism, integrating tables into the narrative, and ensuring accessibility for visually impaired readers, effective table descriptions make data more impactful and easier to understand, earning recognition from leaders for your attention to detail and expertise.
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- Written by Brent A Duncan, PhD
In marketing classes, students are often asked to analyze a business's social media pages to determine their effectiveness and make improvement recommendations. As a user, you won't have access to the backend metrics like conversion rates. However, the right questions can provide insights into the effectiveness of a company's social media strategy. Variables a user can consider when analyzing a business social media page include strategic alignment, audience engagement, content quality and consistency, creativity, and integration.
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- Written by Brent A Duncan, PhD
In the questions you should never ask a faculty column, let's consider these gems:
- What plagiarism percentage will you allow on a Safe Assign or Turnitin report?
- What is your "similarity line" when reviewing plagiarism reports?
In short, no plagiarism is acceptable. However, similarity on a Safe Assign or Turnitin report does not necessarily mean plagiarism.
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- Written by Brent A Duncan, PhD
![A college student uses Microsoft Word to automate citations and references [Image: Copilot]](/images/Images/a_student_looking_at_the_screen_from_behind_with_the_Microsoft_Word_References_Tab_open250.png "Critical tip: Automate attributions with Microsoft Word Citations & Bibliography Tool [Image: Grok]")
"Dr. Duncan, how do I cite...?"
Easy resources for developing attribution competencies without depending on the teacher as a dictionary
Even at the advanced stage of a master's program, some folks ask, "Dr. Duncan, how do I cite..." After five or six years of academic training, we might want to discover the sources to help us answer our questions rather than expecting a professor to be a dictionary.
This post will review the fundamentals of attribution across different styles and discuss essential tools to help you quickly become proficient at citing and referencing so you never have to ask a teacher, "How do I cite a source?"