- Details
- Written by Brent A Duncan, PhD
In marketing classes, students are often asked to analyze a business's social media pages to determine their effectiveness and make improvement recommendations. As a user, you won't have access to the backend metrics like conversion rates. However, the right questions can provide insights into the effectiveness of a company's social media strategy. Variables a user can consider when analyzing a business social media page include strategic alignment, audience engagement, content quality and consistency, creativity, and integration.
- Details
- Written by Brent A Duncan, PhD
In the questions you should never ask a faculty column, let's consider these gems:
- What plagiarism percentage will you allow on a Safe Assign or Turnitin report?
- What is your "similarity line" when reviewing plagiarism reports?
In short, no plagiarism is acceptable. However, similarity on a Safe Assign or Turnitin report does not necessarily mean plagiarism.
- Details
- Written by Brent A Duncan, PhD
![A college student uses Microsoft Word to automate citations and references [Image: Copilot]](/images/Images/a_student_looking_at_the_screen_from_behind_with_the_Microsoft_Word_References_Tab_open250.png "Critical tip: Automate attributions with Microsoft Word Citations & Bibliography Tool [Image: Grok]")
"Dr. Duncan, how do I cite...?"
Easy resources for developing attribution competencies without depending on the teacher as a dictionary
Even at the advanced stage of a master's program, some folks ask, "Dr. Duncan, how do I cite..." After five or six years of academic training, we might want to discover the sources to help us answer our questions rather than expecting a professor to be a dictionary.
This post will review the fundamentals of attribution across different styles and discuss essential tools to help you quickly become proficient at citing and referencing so you never have to ask a teacher, "How do I cite a source?"